Emma Armitage is a partner in the Litigation Group and heads up our Intellectual Property Litigation Group. She specialises in all aspects of intellectual property litigation including trade marks, passing off, copyrights and related rights, designs, patents and confidential information. In addition, Emma has substantial experience in contractual disputes principally around advertising, marketing, licensing and distribution disputes (both litigation and arbitration).

She has also advised clients on many aspects of trademark portfolio management, including clearance searches, oppositions, where to register, registrability, cost and procedure.

Emma has significant experience working for retail and consumer and financial services clients and also leads the firm's Fashion Law Group.  

Emma is recognised as a "Leading Individual" for IP London (trade marks, copyrights and designs) by Legal 500 2021 and as an IP Star (trade marks) by Managing Intellectual Property.  She is also recognised by World Trademark Review 1000 Top Trade Mark Professionals 2020 who say that she "Handles complex cases with ease.  A strong trade mark litigator, she is also highly adept at advising on the non-contentious side"


Examples of Emma's work include:

  • Acting for Associated British Foods in a passing off dispute against Warburtons over "MIGHTY WHITE" bread.
  • Acting for Primark in defending claim for trade mark infringement by Vans
  • Acting for Canon Europe in trade mark infringement claims against various different defendants
  • Acting for RBS in a breach of confidence claim (Primary Group (UK) Ltd & Ors v The Royal Bank of Scotland & Anor [2014] EWHC 1082 (Ch)
  • Acting for VW in breach of confidence claim against university and academics (Volkswagen Aktiengeshellschaft v Garcia & Ors [2013] EWHC 1832

"Emma is consistently recommended for IP by Legal 50 as "sure-footed when it comes to making tactical decisions" and "tenacious and tactical"

Legal 500