Many advertising campaigns tread a fine, creative line in order to differentiate one product from another and influence the right buying decision.
We work with our clients, from a range of sectors, to ensure that their marketing and advertising strategies are legally compliant whilst remaining commercial and innovative.
Our recent experience includes:
- Providing a copy clearance service for all materials produced by the one of the UK's largest financial services advertisers.
- Advising various FTSE 100 companies on media agency agreements, including media buying, creative services agreements and PR agency services.
- Advising PZ Cussons on its commercial participation agreement to promote a local charity on its Imperial Leather soap bars.
- Advising a range of clients including Lloyds Pharmacy, PZ Cussons and the Co-operative Group on copy clearance, ASA complaints, comparative advertising and substantiation across a range of traditional and digital media.