Many advertising campaigns tread a fine, creative line in order to differentiate one product from another and influence the right buying decision.


We work with our clients, from a range of sectors, to ensure that their marketing and advertising strategies are legally compliant whilst remaining commercial and innovative.

Our recent experience includes:

  • Providing a copy clearance service for all materials produced by the one of the UK's largest financial services advertisers.
  • Advising various FTSE 100 companies on media agency agreements, including media buying, creative services agreements and PR agency services.
  • Advising PZ Cussons on its commercial participation agreement to promote a local charity on its Imperial Leather soap bars.
  • Advising a range of clients including Lloyds Pharmacy, PZ Cussons and the Co-operative Group on copy clearance, ASA complaints, comparative advertising and substantiation across a range of traditional and digital media.

Key contacts

Meet the team
James Whittaker

James Whittaker

Partner, Commercial Services
United Kingdom

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