A changing landscape

The last few years have seen significant changes in the retail and consumer sector as businesses try and keep pace with fast-evolving consumer expectations and market trends. For our clients, the ability to respond to these opportunities and challenges efficiently and strategically is critical in building and maintaining a competitive advantage.

Addleshaw Goddard works with some of the largest and most well-known brands in the sector. This includes household consumer goods, food and drink businesses, multi-channel retailers and high-street occupiers such as pubs and restaurants. We advise these clients on all areas of their legal requirements, from key strategic deals to day-to-day operational challenges.

Our team are consistently ranked as one of the best in the retail and consumer sector. We have been listed in Band 1 for the sector in Chambers UK for the past six years as a "premier retail and consumer offering for clients on a national scale".

Our sector clients include Associated British Foods, B&Q, Britvic, The Co-operative Group, Diageo, Evans Cycles, Hobbs, McBride, Primark, PZ Cussons, Sainsbury's and Tate & Lyle.

Extensive experience

Our experience in this sector is vast. Highlights include:

  • Advising on the complex break up of Diageo's South African joint ventures with Heineken and Namibia Breweries.
  • Advising Britvic on its acquisition of Ebba in Brazil, its first strategic purchase in emerging markets.
  • Advising ECI Partners on its acquisition of Evans Cycles through a very competitive auction process.
  • Advising Muller on its acquisition of Dairy Crest's dairy business in an £80m deal.
  • Advising various clients on the GSCOP.
  • Advising Royal Mail on their strategic tie-up with Alibaba Group Holding Ltd's Tmall Global e-marketplace, providing access to the largest B2C retail platform in Asia.
  • Advising Sainsbury's on its JV with Dansk to reintroduce the Netto discounter format.

Our expertise


Price, convenience, quality and customer experience are more important than ever. How businesses respond to these challenges is critical in securing and maintaining a competitive advantage, and we work with flagship consumer brands to do just that.

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Fashion & Beauty

High street conditions remain challenging and fashion and beauty brands and retailers have not been immune. Personalisation and the brand voice are at the forefront of the industry.

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Food and Drink

We work with some of the sector's biggest food and drink companies providing a full-service offering to our clients.

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Restaurants, Bars and Pubs

Shifting consumer tastes, new technologies, business rates and Brexit: today’s restaurants, bars and pubs are operating in turbulent times. However, alongside the challenges there are numerous opportunities for savvy operators and investors.

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We are supporting our nation of shopkeepers - we have worked on some of the largest and most complex deals, mergers and disputes in the retail sector.

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Client Community Hub

We invite our clients and their teams to be part of our sector community. We bring this community together at regular events in order to track key developments, share know-how and views, and to connect our clients up with one another.

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Key contacts

Meet the team
Andrew Rosling

Andrew Rosling

Partner, Mergers and Acquisitions

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Mark Molyneux

Mark Molyneux

Partner, Dispute Resolution
United Kingdom

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Useful resources

From horizon scanners outlining upcoming legislation changes to reports uncovering some of the emerging trends in the sector, we provide a whole range of useful resources for retail and consumer businesses.

Discover more below along with information on our experience and credentials.