Whilst we have IP specialists working across all sectors, our experience in the retail and fashion industries is truly exceptional. We act for an enviable portfolio of household names across their IP lifecycles, giving us unparalleled sector knowledge and expertise. We recognise and understand the legal and commercial issues that businesses in this sector face, as well as the context in which these businesses exist, and layer that with our legal offering.
We support creatives and designers, protecting their assets and carving out a space in a crowded and constantly developing market.
We advise on everything from product development and design, through to what to protect and how, and finally enforcement. Our team is well-versed in selecting the correct and most cost-effective protection and enforcement strategies for a business that is constantly creating, as well as dealing with claims for intellectual property infringement brought by third party designers, retailers and brand owners.
We also help high street retailers seeking to appeal to a target market of fashion savvy shoppers, whilst still respecting third party IP and protecting their own brand and reputation. Our advice and assistance to our high-street fashion clients enables them to remain competitive in an industry dictated by short seasons and ever-changing product cycles, and with increasing consumer demand for celebrity and catwalk-inspired design trends.