We help you get all the right documents in place to monetise your sports and commercial assets efficiently. Our finance and consumer teams are well-versed in the sporting world and advise companies like yours to encourage fan revenue, branded merchandising agreements, manufacturing, season ticket funding and finance, and the terms and conditions that accompany your commercial offering.
SPORT AND SPONSORSHIP
SECTOR LAWYERS
SECTOR LAWYERS
Sport and sponsorship legal advice, from the ground up
Behind the roar of the crowd sporting organisations need a future-proofed legal set-up that supports your brand, venues, health and safety, regulatory needs, investors and funders. We help some of the largest clubs, governing bodies, international brand sponsors and professional players to keep events, venues and teams stay ahead of their legal needs.
Our specialist lawyers cover all areas that affect your business and have worked on some of the world's most high-profile sporting events such as the Olympics and Paralympics, FIFA World Cup, the Commonwealth Games, and the Rugby World Cup, alongside the day-to-day needs of professional clubs and bodies.
We don't just write contracts, we help structure investment and finance, navigate disputes, negotiate commercial contracts, protect your brand and manage your approach to all regulatory changes and employment matters. From your day-to-day governance to the construction of new or expanded venues and stadia, our approach works with the satisfaction of you, your investors, funders and fans in mind.
Sport and sponsorship highlights
How can we support every legal aspect of your sports organisation?
Our multidisciplinary team supports clubs, governing bodies, investors, funders, athletes and sports businesses with everything from commercial contracts, M&A and finance to governance, investigations, reputation management, competition law and major venue projects. Combining specialist legal expertise with a deep understanding of sport, we help you manage risk, protect your interests and seize opportunities on and off the field.
Our work
Formula One Sponsorship
Advised a global retail and consumer client on its partner sponsorship agreement with a championship winning F1 team.
McLaren x Redbull
Advised and represented Castore in the negotiation of sponsorship rights for Formula 1 racing.
adidas x Liverpool FC
Represented adidas on the successful bid to become the new kit sponsor for Liverpool Football Club.
Professional Footballer Image Rights
Advised a footballer at an elite Premier League football club on their image rights and sponsorship arrangements and insurance.
The Women's Rugby World Cup
Advised Salford City Council on Venue Hire Agreement (Manchester x Salford) for several Women's Rugby World Cup matches.