SPORT AND SPONSORSHIP
SECTOR LAWYERS

SPORT AND SPONSORSHIP
SECTOR LAWYERS

Sport and sponsorship legal advice, from the ground up

Behind the roar of the crowd sporting organisations need a future-proofed legal set-up that supports your brand, venues, health and safety, regulatory needs, investors and funders. We help some of the largest clubs, governing bodies, international brand sponsors and professional players to keep events, venues and teams stay ahead of their legal needs.

Our specialist lawyers cover all areas that affect your business and have worked on some of the world's most high-profile sporting events such as the Olympics and Paralympics, FIFA World Cup, the Commonwealth Games, and the Rugby World Cup, alongside the day-to-day needs of professional clubs and bodies. 

We don't just write contracts, we help structure investment and finance, navigate disputes, negotiate commercial contracts, protect your brand and manage your approach to all regulatory changes and employment matters. From your day-to-day governance to the construction of new or expanded venues and stadia, our approach works with the satisfaction of you, your investors, funders and fans in mind.

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Sport and sponsorship highlights

4

4

11

130+

premier league

of the top

major stadiums

sports clients





football clubs that finished in the top six of the 2023/4 Premier League were advised by us.

sportswear brands continuously work with us year-on-year.

internationally were advised by our team on a number of matters inclusiong their construction, expansion and sale.

worldwide across sports retailers, stadiums, sports clubs and governing bodies.

4

4

premier league

of the top



football clubs that finished in the top six of the 2023/4 Premier League were advised by us.

sportswear brands continuously work with us year-on-year.

11

130+

major stadiums

sports clients



internationally were advised by our team on a number of matters inclusiong their construction, expansion and sale.

worldwide across sports retailers, stadiums, sports clubs and governing bodies.

How can we support every legal aspect of your sports organisation?

Our multidisciplinary team supports clubs, governing bodies, investors, funders, athletes and sports businesses with everything from commercial contracts, M&A and finance to governance, investigations, reputation management, competition law and major venue projects. Combining specialist legal expertise with a deep understanding of sport, we help you manage risk, protect your interests and seize opportunities on and off the field.

Revenue Generation

We help you get all the right documents in place to monetise your sports and commercial assets efficiently. Our finance and consumer teams are well-versed in the sporting world and advise companies like yours to encourage fan revenue, branded merchandising agreements, manufacturing, season ticket funding and finance, and the terms and conditions that accompany your commercial offering. 

Real Estate and Planning and Construction

Ensure that your organisation's property portfolio is held and structured in a way that is optimised for both its primary purpose and to maximise all other potential income streams. Our specialists advise you and draft new agreements that fit your needs. 

Work with a legal team who are in regular contact with multiple top 6 premier league clubs, where we advise on stadium and training ground developments, procurement, expansion projects, health and safety, ground share agreements and all associated brand and sponsorship agreements.

Visit the Real Estate page

Investigations and Ethics

Our 50-strong team of investigative lawyers guide sports governing bodies, players, match officials and clubs through the most sensitive and challenging matters affecting their operations. Our broad range of expertise covers bullying and harassment, safeguarding, financial and general crime, health and safety, environmental and regulatory misconduct.

Compliance and Governance

Weaknesses in your business governance leads to lost revenue, and unstable performance. Governance and Compliance is one of the most important areas to your future investors, and increasing focus for regulators and lawmakers. We help create and enhance your policies, to ensure a polished and accessible structure.

Reputation and Information Protection

Our Reputation and Information Protection lawyers help sports businesses and professionals protect and defend their reputation, privacy and confidential information. We will support you with strategic advice, crisis management, representation and, where necessary, litigation. We usually work collaboratively with PR and communications teams, to manage the crisis and/or ensure that the record is set straight after the event.

Competition and Disputes

Competition is at the heart of sport, whether you're a club, governing body or professional. Our competition law specialists are on hand to advise every step of the way with expertise spanning rights, regulation, data and investigations. 

From commercial arrangements and challenges with suppliers and partners, to the interplay with sporting rules at all levels, to investigations by competition authorities across the globe, our team will remove any guess work and manage your competition matters from start to finish. 

Disputes can arise at all levels, and the key to dealing with them is having the right team and game-plan. Our disputes lawyers help you to resolve conflicts, mitigate your risks, and fight your corner. We've advised sporting organisations, governing bodies and professionals on all manner of commercial, employment and competition disputes in the sports sector.

Visit the Disputes, Litigation and Arbitration page

Data Protection

Review and prepare for the specific data vulnerabilities that affect the sport sector. We help you to protect fan information and ensure you are compliant with applicable rules around GDPR and data protection.

Visit the Data Protection page

Commercial Contracts

Trust a commercial legal team who routinely works on RTM cards in the IPL auction process during mega auctions. We use our legal knowledge to help you retain players that are up for bidding.

Our knowledge of your sport means we understand the context of your next IPL auction and can appropriately advise you and recommend legal tactics that will help you build a stronger team, and a more profitable business.

Visit the Commercial Services page

Our work

Formula One Sponsorship

Advised a global retail and consumer client on its partner sponsorship agreement with a championship winning F1 team.


McLaren x Redbull

Advised and represented Castore in the negotiation of sponsorship rights for Formula 1 racing.


adidas x Liverpool FC

Represented adidas on the successful bid to become the new kit sponsor for Liverpool Football Club.


Professional Footballer Image Rights

Advised a footballer at an elite Premier League football club on their image rights and sponsorship arrangements and insurance.


The Women's Rugby World Cup

Advised Salford City Council on Venue Hire Agreement (Manchester x Salford) for several Women's Rugby World Cup matches.