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INSIDE THE NEW ECONOMY OF A STADIUM

Our expertise at the forefront of major stadium, training ground and venue projects is the focus of a captivating new whitepaper.

Inside The New Economy of a Stadium brings together elite sporting organisations and industry experts from across the globe to deep dive into the evolving nature of stadiums and major sporting venues.

Against the backdrop of supercharged social media fan-engagement, we deep-dive into the commercial cases for investment in facilities, the pain points project owners experience along the way and how commitment to data and tech is influencing the modern of experience of watching sport live.

With ever-increasing broadcast and commercial revenues, there has never been more opportunity for venues and stadia to generate income from becoming a 365-day destination, and we take a look at what is influencing the key decision makers and industry influencers with regards to their next big projects.

Inside the New Economy of a Stadium

Access the full 10,000-word report, with insights from Valencia CF, Wrexham AFC, Udinese Calcio, Burnley FC, Croke Park, Emirates Old Trafford and Oxford United FC.

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Key report highlights

14%

Increase of venue capacity

English Premier League football clubs are planning to increase their cumulative venue capacity by 14% by the mid-2030s.

300+

Stadium projects

More than 300 stadium renovation or newbuild projects got underway globally in 2025.

76%

Of commercial revenue

In 2025, top-division European football clubs that own their stadium generated 76% of their commercial revenues from non-matchday use of their facilities.

3,500

Proposed jobs

One study found that four proposed stadium renovations in Italy would create nearly 3,500 jobs during the construction phase alone.

268%

Increase in average cost

In the first three decades of the new millennium, the average cost of building a new NFL stadium has soared by 268% on an inflation-neutral basis, from $874m between 2000 and 2009 to $3.212bn in the 2020s.