Addleshaw Goddard's Manchester Private Equity team has advised LDC on its exit from The Creative Engagement Group (TCEG) in a strategic trade sale to Huntsworth plc, an international healthcare and public relations communications group at an enterprise value of £25m.

TCEG, which is a group of three creative agencies (WRG, The Moment & Just Communicate) provides experimental marketing, events, digital marketing and augmented reality for a wide portfolio of blue chip clients.

LDC originally invested into agency WRG in 2011 and during its 6 year investment period completed three acquisitions, including Just Communicate in 2016.

The deal was led by Partner Paul Medlicott and Managing Associate George Danczak and the team included Rabia Burton, Azhar Khan, Leon Lau, Charlotte Downes, Justine Delroy, Catherine Concannon, Anamika Pandey, Rosie Kight, Andrew Curtis and Fay Kennerley.

AG's PE team continues thrive in the UK mid-market advising on PE buyouts, growth investments, exits, restructurings and refinancings for the most active advisers & investors.