30 October 2023
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Addleshaw Goddard Advises IIG on Investment into Chinese Lottery Tech Business

International law firm Addleshaw Goddard has advised Intuitive Investments Group plc (IIG), on its investment in Hui10, a technology company involved in transforming the lottery in China.

IIG, an investment company that provide investors with exposure to a portfolio concentrating on fastgrowing and/or high potential businesses, has agreed to invest in the entire issued share capital of Hui10 at a valuation of $365 million.

The AG team advising on the investment was led by Anna Brown, supported by Kevin Beattie, JordanKerr, Struan McLennan, Lauren Steele and Ross Nicol.

Anna Brown said: "This is a fantastic deal in the technology space which could be transformative forboth IIG and the growth of and participation in the lottery in China. It was great to be able to play a partin getting the deal to completion and we look forward to seeing the success of Hui10 in the comingyears."

Robert Naylor, CEO at IIG, said: "Anna Brown and the team at AG are fantastic and supported us at every step to deliver an excellent outcome for our shareholders" 

Hui10 has interests in two operating businesses involved in transforming the lottery in China, holding a 33% share in Beijing Huishi Dehua Information Technology Co., Ltd, (Huishi Dehua) which enables,through its digital based payment platform, the market expansion of the Chinese lottery, and 60% of Beijing Huishi Chunyuan Technical Development Co., Ltd (“Lucky   World”) whose omni channel technology platform provides China’s lottery shops access to a wider fast-moving consumer goodsproduct offering.

Huishi Dehua‘s patented technology digitises the method of playing lottery via a smartphone, linked toChina UnionPay smart point-of-sale terminals. This exclusive payment platform will allow the country’s1.1 billion adult population access to play the lottery which currently only reaches an estimated 100million users.

Lucky World was created to help upwards of 175,000 existing lottery-only shops grow as lottery distribution expands through Huishi Dehua. Operating as a ‘Lucky World’ branded, omni-channel retailbanner for the existing retail lottery network with national coverage it sells online and instore fast moving consumer goods to existing regular lottery customers.

To the Point 

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