Rules governing children’s access to social media are shifting quickly, with major implications for platform offering social, messaging, gaming or video functionality. Policymakers have moved from a “safer use” paradigm towards limiting access altogether. Australia has already adopted one of the most expansive models and France has moved decisively towards a ban for under-15s. The UK, meanwhile, recently announced plans to ban social media for under-16s. Regulatory divergence is critical to what “compliance by design” looks like. With more fragmentation, businesses are having to embrace jurisdiction-specific features and diverging enforcement approaches, which complicate global product strategy. Meaningful understanding of the regimes will facilitate informed decisions about the future direction of platforms and child-facing services, including whether some services must be redesigned entirely for children.
UK lessons from Australia and France: diverging paths on children's access to social media
The UK’s announcement on 15 June 2026 that it is proposing to ban social media for under-16s follows the direction of travel we have seen in Australia and France but, at present, this remains proposed policy rather than enacted law.
Lessons for the UK
Implementation details matter as much as the headline policy: Implementation in Australia demonstrates that a statutory minimum age can have visible impact, including large-scale account removals and a strong public signal about the appropriateness of child participation in social media. It also shows that headline prohibitions do not, by themselves, resolve questions of circumvention, re-engagement, proportionality and public acceptance. France’s move from a more nuanced two-tier proposal to a broader blanket ban not only shows that simpler blanket models may prove more politically workable than more differentiated systems based on platform blacklisting or parental consent but also this has a knock-on effect for implementation.
Age-assurance infrastructure needs to precede or at least keep pace with bans: Australia’s experience with age-assurance infrastructure suggests that a ban without mature, privacy-preserving age assurance is likely to be porous in practice and contested in principle. Developments in France illustrate the difficulties around settling key design questions on scope, exceptions, implementation timing, privacy and enforceability.
Scope decisions will be politically and socially sensitive: Australia’s carve-out for games and France’s exceptions for educational or reference services underline the need to articulate clearly which harms are being targeted and to draft definitions that closely track those harms. Bans and systemic regulation must be integrated. The UK already imposes extensive duties on platforms to design safer services and manage children’s risks. Any move to add an age-based prohibition would need to complement, not displace, that risk-based model.
Next steps
The core message is that regulators are moving beyond “safer use” towards restricting children’s access to social media, but in markedly different ways that create both compliance risk and design challenges for platforms. Feel free to reach out to our authors to discuss any of the issues raised in this insight.
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