Expertise

James is co-head of our Consumer Sector. His principal areas of work are private M&A, equity investments and joint ventures.  He advises some of the Firm's key clients on their most strategic transactions, anywhere in the world.  In particular, James has extensive experience in advising businesses across the global consumer sector.

Experience

Highlights include advising:

Diageo on:

  • the sale of Pampero rum to Gruppo Montenegro
  • the sale of Safari, a fruit flavoured liqueur brand, to Casa Redondo
  • the acquisition of Don Papa rum
  • the sale of Meta Abo Brewery (Ethiopia) to Castel Group
  • the acquisition of Chase Distillery
  • numerous transactions and joint ventures in East and Southern Africa

Britvic on:

  • the acquisition of Jimmy's Iced Coffee
  • the acquisition of Plenish Drinks

Samworth Brothers on:

  • the acquisition of Freshways Food Co
  • the sale of Blueberry Foods to Bakkavor
  • the acquisition of Higgidy Pies
  • numerous investments (including in Holy Moly, Cheese Geek and Jelly Drops)

William Jackson Food Group on:

  • the sale of The Food Doctor
  • the acquisition of Belazu
  • the sale of Aunt Bessies to Nomad Foods
  • the acquisition of Wellocks
  • the sale of the MyFresh salad division to Florette/Agrial

Sainsbury's on:

  • the JV with Dansk Supermarked to re-introduce Netto to the UK
  • the JV with Voadafone to create the MobilebySainsbury's MVNO
  • the acquisition of the Nectar business
  • the JV with Jonny Wilkinson to create the No1 Kombuhca brand

Shareholders of FatFace in relation to its sale to Next PLC  

Ted Baker on the acquisition of its footwear brand from Pentland

Shareholders of Go Outdoors on its sale to JD Sports