Addleshaw Goddard advises on dual deal for leading media and entertainment data provider

International law firm Addleshaw Goddard has advised Ampere Analysis and its shareholders on the sale of a majority stake to private equity investor Goldenpeak, as well as its acquisition of Warsaw-based PlumResearch.

Ampere Analysis, a media and entertainment data provider, is based in London and provides data and analytics to the entertainment and media information sector through subscription-based online services, market intelligence, audience insights and monetisation strategies. Its clients include major film and TV studios, technology companies, gaming groups, sports teams, leagues and governing bodies.

The investment from Goldenpeak will be used to fund growth initiatives for the business.

Alongside the investment, Ampere has acquired PlumResearch, an independent data company that provides insights to the global entertainment industry. Plum, a specialist in streaming audience analytics, has a 20-strong team providing audience measurement and analytics using large-scale audience panels across 75 markets.

The Addleshaw Goddard team advising on the deal was led by Corporate Partners George Danczak and Robbie Hay and included Phil Wallbank, Francesco Rosso, Rachael Martin, McLean Wickham and Callum Campbell. The firm’s Corporate team in Warsaw featuring Magdalena Szewczyk, Lukasz Czerepak, Lena Murawska, Marcelina Slugocka, Daria Wojciechowska, Monika Krzyszkowska and Lukasz Burakowski, advised on the PlumResearch deal.

George Danczak said: “We are delighted to have supported Ampere Analysis on this significant dual transaction, bringing in a new investment partner while simultaneously strengthening its capabilities through the acquisition of PlumResearch. The deals highlight the continued momentum in the media and entertainment data space, and we’re pleased to have applied our experience in complex, cross-border M&A and private equity transactions to help the business achieve its strategic growth ambitions.”