Addleshaw Goddard's Manchester corporate team is delighted to have advised the founders of leading male skincare brand, Bulldog Skincare, on its sale to US listed business Edgewell Personal Care (EPC).

The acquisition further strengthens EPC's already strong portfolio and will allow it to reinforce its position in key markets including the UK, Sweden and South Korea.

The AG team was led by Partner Paul Medlicott and associate Katie Simpson, supported by Justine Delroy, Josie Marsden and Harry Wakefield.

Paul Medlicott said: "We are delighted to have again used our experience of advising personal care and consumer products companies to support the founders of a highly successful business in taking their brand to the next stage of its development in a sector that attracts real interest from buyers."

AG's Corporate team has vast experience advising brand owners and manufacturers in the health, beauty and personal care sector and has advised on deals including; advising the founders of Grace Cole in relation to BGF's investment in that business, advising the founders of REN Skincare on their sale to Unilever, advising PZ Cussons Plc on the disposal of its Eastern European laundry care brands and its acquisitions of the Fudge Haircare, St Tropez, Sanctuary Spa and Charles Worthington brands.