International law firm Addleshaw Goddard has advised the founder and management of high-growth, specialist technology consultancy 101 Ways on a minority investment from Growth Capital Partners (GCP). 

101 Ways supports clients including M&S, BBC and Hargreaves Lansdown in delivering product and technology led transformation programmes. Its services range from strategic advisory and leadership through to product delivery and full-scale transformation of a company’s technology landscape. Founded by Chairman, Kelly Waters in 2013 and led by CEO, Zane Gambasin, it has strong capabilities and skills in cloud, DevOps, data, web and mobile applications. 

The AG team advising on the transaction was led by Richard Hunt, Thomas Hopwood and Caera Loughran, with Martin Griffiths advising on tax matters.

Richard Hunt said: "The digital transformation sector continues to be an attractive one for investors and this partnership will help 101 Ways accelerate its ambitious growth plans. 

"Our team has significant experience supporting founders and management teams in this sector and we were delighted to help Kelly, Zane and the team at 101 Ways as they move into the next phase of their journey."

The AG team has previously advised on a number of the leading deals in the digital transformation space, including the investment in Infinity Works by GCP, the subsequent sale of Infinity Works to Accenture and the investment in tech consultancy 6point6 by Intermediate Capital Group.

PwC (Ian Birch and Arjun Patel) provided corporate finance advice to the founder and management with iHorizon (Mark Hodges) providing tax support on the transaction.