Law firm Addleshaw Goddard has advised the shareholders of leading UK-based mobile mapping company GeoSLAM on its sale to FARO Technologies.


The combined business is a leading player in the burgeoning digital reality capture market, providing solutions which allow customers to digitize their worlds and use the data to make informed decisions.

Nottingham headquartered GeoSLAM, founded in 2012, has built its business around making simultaneous localisation and mapping (SLAM) scanning more accurate, quicker, and easier to use even in difficult environments.

FARO, a US-based global leader in 4D digital reality solutions, said the deal will expand and accelerate its growth in the mobile scanning space, giving it a broad set of reality capture solutions that include a 360-degree camera, mobile and stationary scanning capabilities, and high-accuracy laser scanning tools.

The AG team advising on the deal was led by Richard Hunt and Ed Ainscoe, supported by Cameron Allwood, Shannon Hardcastle, Rachel Faulconbridge and Guan Loh.

Ed Ainscoe said: "This deal is a great example of the strength and attractiveness of UK tech businesses and, more broadly, those in the digital sector. It was a pleasure to work with Graham and Nicole Hunter and the team at GeoSLAM on this transaction, and by joining forces with a global player such as FARO the business can take the next step in its impressive growth journey."