AG has advised Beauty Works on its sale to Beauty Industry Group (BIG), headquartered in Salt Lake City. Beauty Works is one of the leading online beauty fashion retailers whose hair extension products are worn by celebrities including Molly Mae Hague, Nicole Scherzinger, Michelle Keegan, Dannii Minogue, Olivia Palermo and Victoria's Secret models. Their product range also includes styling tools and hair care products.

AG Lead Partner Paul Medlicott, commented: 

"This is a significant deal in the Beauty industry, and a key part of our Retail and Consumer sector focus. Beauty Works is a well-established online retailer in a rapidly growing market. They have a first class reputation with styles that appeal to celebrities as well as the high street. This deal will hopefully enable a wholesale expansion of their business in the US market."