Addleshaw Goddard a frontrunner in Acritas UK Law Firm Brand Index 2017.

Addleshaw Goddard has been ranked 15th in the UK in an index published by Acritas of law firm brands most favoured by in-house Counsel.

The joint biggest mover in the list, Addleshaw Goddard has risen six places on its 2016 position.

Commenting on the ranking, John Joyce, Addleshaw Goddard Managing Partner, said: "It's great to see this recognition after a period of significant investment to improve all aspects of our business performance. Our service to clients is the foundation of our success and this feedback shows that our ability to deliver more efficiently across borders, alongside greater client investment and understanding across our chosen sectors is distinguishing us from our competitors and is valued by clients."

Addleshaw Goddard delivers its legal services through five operating divisions and seven core sectors: Financial Services, Energy & Utilities, Retail & Consumer, Real Estate, Transport, Health and Industrials. Its Transaction Services Team (TST) is a pioneer in legal service delivery providing efficient and innovative ways of resourcing client assignments.

The UK Law Firm Brand Index is based on data collected between January and November 2016 as part of Acritas' ongoing Sharplegal research and 163 firms were ranked in the 2017 report. It measures performance of firms against 6 key measures:

  • top of mind awareness
  • favorability
  • consideration for top level litigation and M&A
  • most used for high value work among UK based clients
  • most used for inbound work in the UK
Notes to editorAcritas UK Law Firm Brand Index 2017

More than 300 UK based individuals who have senior responsibility for buying legal services were asked to name up to five firms in each category, unprompted. The firms were captured in order of mention. The Index is calculated by awarding 5 points where a firm is named 1st in response to these questions, 4 points where mentioned 2nd, 3 points if 3rd, 2 points if 4th and 1 point if 5th. Points are totalled for all firms and the leader’s total is converted to an Index score of 100, from which all firms’ Index scores are then calculated.

On 1 June 2017 Addleshaw Goddard is merging with HBJ, which has offices in Edinburgh Glasgow and Aberdeen. The enlarged Addleshaw Goddard will have offices in each of the UK's leading financial centres, a growing presence in Asia and the GCC, alongside a world-wide network. With over 230 partners, more than 1,100 lawyers it will be the UK’s 15th largest legal firm, offering to clients enhanced geographical reach, increased practice and sector bench-strength and a more flexible delivery approach.