Welcome to the September/October 2019 issue of our Advertising Newsletter, including

Heineken challenged for targeting under 18s on Instagram 

The ASA has not upheld a challenge that Heineken Enterprise Ltd (Heineken) inappropriately targeted adverts on Instagram to people under 18 years of age via influencer Tanya Burr.

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When is a "free" product really free?

A complaint about a promotion appearing to promote a "free" product has been upheld by the Advertising Standards Authority (ASA).

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Claiming affiliation with a brand

The Advertising Standards Authority (ASA) has upheld complaints made in relation to affiliation claims advertised on a phone repair website.

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Latest guidance on Influencer marketing

The Advertising Standards Authority (ASA) has reported on whether its current approach to enforcement of the UK Code of Non-Broadcast Advertising & Direct Promotional Marketing (CAP Code) is appropriate in the context of influencer advertising posts on social media platforms.

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