Welcome to the September/October 2019 issue of our Advertising Newsletter, including
Heineken challenged for targeting under 18s on Instagram
The ASA has not upheld a challenge that Heineken Enterprise Ltd (Heineken) inappropriately targeted adverts on Instagram to people under 18 years of age via influencer Tanya Burr.
When is a "free" product really free?
A complaint about a promotion appearing to promote a "free" product has been upheld by the Advertising Standards Authority (ASA).
Claiming affiliation with a brand
The Advertising Standards Authority (ASA) has upheld complaints made in relation to affiliation claims advertised on a phone repair website.
Latest guidance on Influencer marketing
The Advertising Standards Authority (ASA) has reported on whether its current approach to enforcement of the UK Code of Non-Broadcast Advertising & Direct Promotional Marketing (CAP Code) is appropriate in the context of influencer advertising posts on social media platforms.