Retail banking fintech product case study
Empowering the next generation of savers

Retail banking fintech product case study
Empowering the next generation of savers

Another client success story, supported by Addleshaw Goddard.

NatWest’s acquisition of Rooster Money supported their strategy to engage customers from an early age and promote financial literacy. Leveraging our experience, we integrated Rooster’s prepaid debit card and pocket money app into NatWest’s regulated business environment and managed a diverse group of shareholders to complete the deal efficiently. As a result, NatWest can now offer their 19 million customers access to a five-star-rated app, enhancing their youth-focused product offering.

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A few fast facts

19

5

Million customers

Star rated app



19 million customers now have access to the award-winning banking app.

5-star rated app integrated into NatWest's youth product offering.

19

5

Million customers

Star rated app



19 million customers now have access to the award-winning banking app.

5-star rated app integrated into NatWest's youth product offering.

Introduction


NatWest wanted to acquire UKbased Rooster Money, a fastgrowing fintech specialising in savings for children, to further their strategy of engaging customers from an early age and helping the younger generation to become more financially savvy. Rooster’s prepaid debit card and pocket money app, with a five-star rating from its users, would be integrated into NatWest’s youth product offering.

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What happened


We drew on previous experience, both to integrate their fintech solution within NatWest’s regulated business environment and to corral a disparate group of shareholders and deliver the deal swiftly.

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The outcome


The result, NatWest is able to offer their 19 million customers access to an award-winning banking app, strengthening their focus on the parent and child sector of the retail market.

Impact - targets

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Helping NatWest integrate Rooster Money’s five-star fintech solution into their youth offering

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