Global consumer brand client case study: Pairing global consumer brands with specialist AI legal expertise
Orchestrating the perfect match: Cutting through internal barriers, unlocking rapid AI-focused legal support through AG Integrate’s trusted partnership and framework
Acting as a trusted partner, AG Integrate orchestrated a seamless connection between the client's emerging needs and highly specialised expertise, ensuring rapid access to the right knowledge at a pivotal stage of their transformation journey.
Introduction
Our client is a leading multinational consumer goods company with a global portfolio of well-known brands. Since 2020, AG Integrate has built a trusted relationship with their in house legal team, placing 19 interim consultants across Data Privacy, Commercial, Strategic IP and project support.
This ongoing partnership meant we understood the client’s risk profile, approval processes and strategic priorities, particularly around digital transformation and AI.
What happened
A Senior Counsel (Digital & Commercial) at the client had identified a specialist Technology / AI lawyer through their personal network, but internal resourcing and procurement processes were causing delays in getting the consultant engaged.
The client asked AG Integrate to step in and:
- Remove the bottleneck and get the consultant onboarded quickly
- Structure the engagement so it was cost effective and compliant with internal processes
- Ensure the consultant’s role aligned with the client’s broader AI strategy
We rapidly set up the assignment, leveraging our existing framework with the client. This allowed the consultant to start work almost immediately, providing specialist, AI-focused legal support at pace.
The consultant is a highly experienced technology and AI lawyer with deep expertise in Responsible AI. Their background includes scaling global Responsible AI programmes for major listed companies and leading complex, high-value technology transactions. This meant they could deliver pragmatic, implementation focused advice rather than purely theoretical guidance.
The outcome
AG Integrate enabled the client to access dedicated AI legal expertise at a critical time, when the regulatory and risk environment around AI is shifting rapidly.
The consultant has been central to shaping and executing the client’s AI strategy, including:
- Redesigning AI-related contracts and clauses to strengthen governance, compliance and risk allocation
- Supporting global procurement on onboarding new suppliers, with clear AI governance frameworks and minimum standards
- Delivering practical AI training and guidance to internal teams to embed Responsible AI principles in day to day work
- Advising the digital marketing function on the intake and assessment of new AI tools, including initial risk reviews
This has helped the client to stay ahead of emerging regulation such as the EU AI Act and wider European digital proposals, to manage AI-related legal and reputational risks more effectively, and to embed Responsible AI practices across the organisation rather than treating AI as a standalone issue.
The case study showcases AG Integrate’s ability to cut through internal barriers, mobilise niche expertise quickly, and deliver targeted, AI focused legal support that aligns with a client’s strategy and risk appetite.
