Media and Advertising Trends 2026

The key trends affecting your media, marketing and advertising strategy in 2026: commerce media, AI and focussed returns on investment

Media, marketing and advertising have long been the ingredients for gaining attention, building brand awareness and driving sales to target customers. The way in which marketing and advertising is used to reach customers has however dramatically changed over the last decade, and senior management are increasingly needing to see tangible returns for any money spend on media or marketing.

This report shows some of the key trends affecting media, marketing and advertising in 2026 and how different businesses are adopting to the technological changes impacting their approach to media, marketing and advertising.

Whether you’re a General Counsel, Chief Marketing Officer, Chief Strategy Officer, advertising or tech lawyer or other decision maker, these are the major trends you need to be aware of in 2026.