Welcome to the August/September 2019 issue of our Advertising Newsletter, including

ASA ruling on misleading representations of products 

The ASA has upheld a complaint in relation to whether a TV ad for a Dyson fan and air purifier (the Dyson Pure Hot + Cool Fan) misleadingly implied that the product was cordless.

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Pricing comparisons: Some clarification from the ASA

The ASA has upheld a complaint regarding comparative pricing claims used by a plumbing and service company called Greenstar Powerflushing, Gas, Plumbing and Heating (Greenstar).

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The use of audio description in advertisements

As the use of audio description (AD) becomes increasingly common as an additional narration track provided alongside audio-visual media services, the ASA has recently provided clarity that the CAP and BCAP codes (together the Codes) apply to all aspects of advertisements within their remit; including AD or any additional content to improve accessibility such as signing and subtitling.

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Using influencers to promote products: top tips for marketers

Following a rapid increase in the use of social influencers to promote products, recent ASA rulings have focussed on the potential status of 'influencers' as celebrities for the purposes of the CAP Code. Usefully, recent guidance from the ASA sets out what should be considered by advertisers when planning an influencer marketing campaign.

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