The need for Business Transformation in light of ever-shortening business model life spans


Disruptive forces and broader economics are driving changes in business on an ever growing scale and at an ever faster rate, shortening the lifespan of business models across all industry sectors, demanding radical change. The impact of Covid-19 has accelerated the need for change across nearly all industry sectors by exerting greater pressures on many businesses whilst offering opportunities to others.

Business leaders must consider how to disrupt their business models on their own terms before they are disrupted by economic forces or new market entrants – self-disrupt and thrive, or be disrupted and fail.

"The average lifespan of a company in the S&P500 in the 1950s was 60 years; in the 2010s it was only 20 years; and by 2027 it is expected to be just 12 years"

KPMG

"66% of senior executives agreed that their organisation recognises the need to transform in response to rapidly changing markets and disruption."

INNOSIGHT survey


What is business transformation?

"Transformation" of a business can include any one or combination of strategies depending on the drivers for transformation and the ultimate long-term objectives and can vary from selling non-core assets to improving your capital structure, from creating new supply chain models with other market participants to implementing new technologies or route to consumer platforms.

In this series we consider the various aspects of formulating, preparing and implementing a transformation strategy, starting with the right mindset.

The right mind-set – what does it take?

Whatever the ultimate aim, transformation involves a mix of clear strategic vision, granular analysis and highly effective preparation and process. However good the planning, problems and challenges will arise: the process also requires an open and flexible mind and lateral thinking, not easy to maintain during a long journey. It is critical to see both the woods and trees throughout. Below we consider the key elements of the mindset needed.

Addleshaw Goddard has the experience and expertise, across all key industry sectors, required to advise you on your business transformation strategy and the team to help implement it. Our core team is set out below; please feel free to contact any of us.

Key Contacts

Andrew Rosling

Andrew Rosling

Co-Head of Retail & Consumer Sector, Partner, Mergers and Acquisitions
London

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William Boss

William Boss

Partner, Real Estate Sector
London, UK

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Andy Bates

Andy Bates

Partner, Head of Restructuring - UK & International
Leeds, UK

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