Directive of the European Parliament and of the Council on amending the Unfair Terms in Consumer Contracts, the Price Indication, Unfair Commercial Practices and Consumer Rights Directives COM (2018) 185 final.

New EU rules would seek to prevent financial services firms selling a product under the same brand in different EU countries unless the product characteristics are identical in all countries.

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Rosanna Bryant

Rosanna Bryant

Partner, Financial Regulation and Co-head of Financial Services Sector

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