More than just a cryptocurrency


It is almost impossible to read the news online at the moment without seeing some form of pop-up advert calling on you to invest in bitcoin and make your millions. This is as good an indicator as any of the hype that has grown over the last few years in relation to cryptocurrencies.

You don’t need us to tell you that you would be wise to avoid all of these "get rich quick" schemes. However, as the saying goes, "there is no smoke without fire", and it is true that the blockchain technology (a.k.a. "distributed ledger technology") that underpins each cryptocurrency does have the potential to disrupt a significant number of industries. Yet that disruption will not be solely due to cryptocurrencies. Distributed ledger technology is about much more than just a digital token that is exchanged between two parties, and its ramifications for the Retail and Consumer Sector could be huge.

So, what is blockchain and why is it relevant for Retail & Consumer businesses? Find out more about the challenges and opportunities in the brochure available below.

 

Key contacts

Phil McGough

Phil McGough

Partner, Commercial Contracts
United Kingdom

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James Whittaker

James Whittaker

Partner, Commercial Services
United Kingdom

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