Our people

Lucy Houghton

Managing Associate, Commercial
Manchester

Expertise

Lucy is a Managing Associate in our Commercial team, advising on commercial, digital / technology and outsourcing contracts, alongside matters relating to advertising / marketing, intellectual property, sport and consumer.

Lucy also has experience advising on commercial, IT and intellectual property aspects of a wide range of corporate transactions (including post-transactional and transitional arrangements).

Lucy joined Addleshaw Goddard's Commercial team in Manchester in 2021, having previously trained and practiced post-qualification in London.

Focussing primarily on the retail and consumer, and digital/ technology sectors, Lucy also has significant in-house experience, having previously been seconded to global technology and data company, and a major high street retailer.

Experience

Lucy's recent experience includes advising:

a major digital and telecommunications company on the rollout of its communications capabilities, including supporting on the drafting and negotiation of contractual arrangements with third party communications, technology and data providers;
a global drinks retailer on its promotional workstreams, including advertising and marketing assets, promotions, competitions and brand ambassador arrangements relating to a wide portfolio of brands;
a professional sports league on the development, design, implementation and delivery of its website arrangements (including integrated software capabilities);
a major supermarket on post-transactional arrangements relating to sale of its franchise business and transition of its services (including IT services) in relation to the same;
a multi-national postal service on its wholesale supply arrangements with its customers and customers' third party service users.

Education