Welcome to the May edition of the Retail and Consumer newsletter.

In this month's newsletter we have a spotlight on advertising within the Retail and Consumer Sector.

We focus on the new rules relating to the use of harmful gender stereotypes that have been introduced by the Committee of Advertising Practice and the clarification provided by the ASA on reference pricing in adverts.

We also review the developments in supply chain transparency under the Modern Slavery Act.

If you would like to discuss any of the articles in further detail we would love for you to get in touch.


Reference pricing in adverts: Some clarification from the ASA

A television advert for Zestify Media Ltd (Zestify), featuring a promotional reference pricing offer has received an upheld ruling by the ASA. Find out more by reading our article here.

New rules on harmful gender stereotypes

The Committee of Advertising Practice ("CAP") has introduced a new rule to be added to the broadcast and non-broadcast advertising codes in relation harmful gender stereotypes. Find out more by reading our article here.

Reporting under the Modern Slavery Act – are you ready for the Home Office?

Supply chain transparency reporting under the Modern Slavery Act is set to enter a new phase this Spring when the Home Office carries out its first ever compliance audit. Find out more by reading our article here.

Key contact

James Whittaker

James Whittaker

Partner, Commercial Services
United Kingdom

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