16 May 2024
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DATA DOWNLOAD: Consent or Pay - Is it OK?

The UK Information Commissioner's Office (ICO) has recently published a call for views on the "consent or pay" subscription model, also known as "pay or OK", which gives users a choice between paying for access to a website or app without being tracked for personalised advertising, or gaining access free of charge in return for accepting tracking. The European Data Protection Board (EDPB) published an opinion on the model on 17 April.

16 May 2024
11:00-12:00 BST

In this webinar, our data privacy specialists from the UK and Ireland will:

  • recap the developments leading up to the present position, including the ban on Meta relying on contractual necessity or legitimate interest for behavioural advertising
  • consider the relevant law, including the impact of the EU Digital Services Act and Digital Markets Act
  • discuss the ICO's call for views and the EDPB's opinion
  • consider how organisations should proceed, given the potential for divergence between the UK and EU regulators

To the Point 

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