Addleshaw Goddard has announced the six FinTechs who have been selected for its 2018 'AG Elevate' programme.

The chosen businesses were selected from a very high calibre of pan-European and pan-UK applicants, all of which have a developed product and significant funding in place, reflecting the current Fintech market, which has matured considerably in the past few years.

The successful applicants – from London, Manchester, Lithuania and Dublin – have been assigned a mentor from AG's standout AG Elevate FinTech team (ranked 2nd in the 'Financial Times Innovative Lawyers Awards 2017' in the 'Supporting Start-ups' category). The cohort will receive advice and guidance on legal and commercial challenges, receiving up to 40 hours of free legal advice for the year, as well as access to briefings, seminars and regulatory developments, and networking opportunities.

Fiona Ghosh photo

From providing security to the gig economy to creating a platform that is transforming the consumer loyalty and rewards sector – our 2018 FinTechs are transforming the financial services arena. We are delighted to welcome such a diverse and innovative group of businesses into our 2018 programme – all are at very exciting junctures in their growth cycle and we are committed to developing strong ties with them as well as adding commercial value to their existing strategies. All stages of FinTechs are interesting to us but, as the FinTech market has matured rapidly, we have reflected that in this year's cohort.
Fiona Ghosh, Head of AG's FinTech Group

The six successful businesses are:

Airtime Reward Ltd

 Airtime logoAirtime Rewards is a mobile technology business in the consumer loyalty and rewards sector. Using their technology, retailers can incentivise, reward and digitally connect to millions of consumers via their smartphone. Click here to visit their website.



Halotrade logoHalotrade is a decentralised ethical supply chain financing application. They use blockchain-based technology to facilitate immediate access to lower cost working capital for suppliers conditional upon achievement of verifiable social and environmental standards and transparent product journey data. Halotrade aims to reward ethical behaviour with better cashflow, lower cost and higher profits for suppliers, while lowering risk throughout the supply chain. Click here to visit their website.


Lendable Ltd logoLendable builds technology to automate prime consumer lending and offers instant loans at fair rates online. Loans are funded by institutional and sophisticated private investors. Click here to visit their website.



Nivo logoNivo lets organisations on-board new customers more easily by combining mobile identity verification and secure messaging in a solution that's fast and free to set up. Click here to visit their website. 



Trezeo Limited

Trezeo Limited logoTrezeo provides financial stability for self-employed workers in the gig economy. Trezeo's income smoothing solution turns unpredictable income into regular payments, provides access to interest-free income advances, encourages and rewards responsible financial behaviour and helps build savings. Click here to visit their website.


UAB Worapay

UAB Worapay logoWoraPay is a mobile ordering and payment technology provider. WoraPay helps retailers to significantly increase sales whilst saving time for their clients. It is achieved by allowing the retailer’s clients to order and pay with their mobile and therefore avoid any queuing. Based in London, WoraPay’s tech is already being distributed to UK retailers by the Lloyds Banking Group and Mastercard. Click here to visit their website.


Find out more about the AG Elevate programmes here