This week's Advocate-General's Opinion in the Coty case gives brand owners comfort that appropriate restrictions to protect a brand and the environment for its sale in an online context will be acceptable.

The case concerned how far brand owners could use selective distribution online. Whilst not binding on the European Court of Justice, the Opinion provides a hopeful steer for luxury cosmetics manufacturer Coty, and other suppliers who use selective distribution, on the eventual direction of the ECJ when it gives judgment. Please see our Competitive Edge update attached.

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